SEO

The higher that your SEO ranking is, the more clicks and traffic you will drive to your website. The question is, how can you raise your position? Follow these simple SEO content suggestions to improve your overall position and rise above your competitors. Relevancy The number 1 factor that Google or any Search Engine looks at is quality. Your content is key, so it should be enriched with keywords and phrases that are relevant to your topic. That brings us to our next topic: Keywords Take the time to visit each page on your site and identify keywords and phrases.  The best strategy for this is to imagine that you are a potential customer. What keyword and phrases would you use to search for your company, product, or service? Keyword Placement Your keywords and phrases are not just written into your content, they hold special value in other areas [...]

What is a meta description? The meta description is small snippet of HTML code that provides the summary of a web page. Search engines display the meta description in search results, helping websites gain more visibility and clicks. How long should a Meta Description be? For this article, we will use Google as a reference, as it is the most common search engine. Google generally truncates snippets to ~155–160 characters. It’s best to try and keep your Meta Description around that length, filling it with as many keywords and phrases as possible. When creating a Meta Description, your main goal should be to provide value and attract clicks. How should the Meta Description be formatted? Meta descriptions are essentially the perfect way to advertise your content. They should be thoughtfully crafted to provide information and encourage searchers to click and learn more about your product or service. Think about what a [...]